SGW targeted a small geographic area in North Jersey to activate a new audience for
Lincoln 1st . Our local influencer campaign featured well-respected local business owners who endorsed the bank.
The cross-media campaign consisted of local cable, out-of-home, podcasts, and emails, digital advertising, social media and more.
Our geographically targeted strategy optimized the marketing budget and helped to
increase core deposits for Lincoln 1st Bank by nearly 12% in just 10 weeks.