Parke Bank in Southwestern New Jersey was looking to increase commercial deposits
and loans as well increase brand awareness.
SGW recommended a local influencer campaign that was created and introduced in
Gloucester County, featuring a well-known local entrepreneur and Parke Bank
customer. His endorsement of Parke bank and their level of personal service to his
businesses and personal accounts was the subject of a testimonial campaign promoted
throughout the county. The campaign utilized a cross-media approach that included
streaming media, search and social media advertising and more.
Within 12 weeks, new accounts were up 10% and deposits up more than 30% indicating
that our campaign was well targeted. Our strategy of using local influencers resonated
with the right business owners and provided an ROI for Parke Bank that was more than
3X the projection.