Saint Peter’s Healthcare System

Talk to Us Saint Peter’s Healthcare Systems Our re-branding strategy centered on developing a unique value proposition based onqualitative and quantitative research with consumers, community physicians,hospitalists and nursing staff. Using unique video techniques, we created patient testimonials for the neonatology,obstetrics, orthopedics, cardiology, diabetes treatment and pediatric oncology servicelines that were unlike any other at the […]

Nestle Health Science

Talk to Us Nestle Health Science Nestle Health Science was created to extend Nestle‚Äôs leadership position in thenutrition, health and wellness industries. Segmentation marketing played a critical rolein identifying and engaging with various healthcare providers, patients, and caregiveraudiences. An integrated marketing strategy utilizing video engagement was supported throughmultiple digital and traditional media outlets, as well […]

Parke Bank

Talk to Us Parke Bank Parke Bank in Southwestern New Jersey was looking to increase commercial depositsand loans as well increase brand awareness. SGW recommended a local influencer campaign that was created and introduced inGloucester County, featuring a well-known local entrepreneur and Parke Bankcustomer. His endorsement of Parke bank and their level of personal service […]

Lincoln 1st Bank

Talk to Us Lincoln 1st Bank SGW targeted a small geographic area in North Jersey to activate a new audience forLincoln 1st . Our local influencer campaign featured well-respected local business owners who endorsed the bank. The cross-media campaign consisted of local cable, out-of-home, podcasts, and emails, digital advertising, social media and more. Our geographically […]

Fujifilm Optical Devices

Talk to Us Fujifilm Fujifilm Optical Devices manufactures and distributes Fujinon professional grade lensesfor the cinematography and broadcast industries. SGW identified key market segmentsincluding active cinematographers, videographers and stringers in the U.S., SouthAmerican and Canadian marketplaces. To drive overall engagement as well as attendees to their annual internationalconference, SGW produces instructional product videos and distributes […]

Union County College

Talk to Us Union County College Like most county colleges in the area, Union County College enrollment was declining asa result of population trends, a healthy economy, and also the unjustified stigma felt bymost excellent 2-year schools. To focus the budget, most actionable marketing was centered around key enrollmentperiods. As a result, there was little […]