Nestle Health Science
Nestle Health Science was created to extend Nestle’s leadership position in the
nutrition, health and wellness industries. Segmentation marketing played a critical role
in identifying and engaging with various healthcare providers, patients, and caregiver
An integrated marketing strategy utilizing video engagement was supported through
multiple digital and traditional media outlets, as well as experiential trade show
marketing. This strategy generated a substantial increase in qualified leads to dedicated
websites, microsites and social communities.